It’s been another exciting month at Luvo, beginning with the launch of our Food Truck in NYC! With the help of our Brand Development Officer Derek Jeter, we educated New Yorkers on where to find Luvo while generating a considerable amount of media coverage. We launched our first online store to support the sales of our Dr. Hyman 10-Day Detox Meals. And our team made their way west to the Manhattan Beach Open to host tastings and raise awareness around where to find Luvo in the Greater Los Angeles area. Luvo also landed in several new stores nationwide. Dive in to this month’s issue to learn more.
The Luvo Food Truck Launches in NYC
Our mission is to make nutritious food accessible and convenient. Which is why, this August, Luvo joined the food truck movement. With the help of our Brand Development Officer Derek Jeter, we hit the streets of New York to introduce Luvo. Inspired by our innovative grocery offerings, New Yorkers can now enjoy our locally sourced and seasonal fare, right in their neighborhood.
To kick things off, Derek joined the Luvo team the day our truck launched, which generated a flurry of positive and exciting media coverage (see In the News below). We’ve also been surprising and delighting fans with impromptu Yankees ticket giveaways, which has helped spread our message even further.
The Luvo Food Truck will be running in and around NYC through October. Follow our social feeds for updates and locations or click here for more information.
Dr. Hyman 10-Day Detox Meals
We’re excited to announce that we just launched our first online store to support the sales of the Dr. Hyman 10-Day Detox Meals, inspired by Luvo.
Dr. Mark Hyman created his 10-Day-Detox Diet as a way to help people kick food addiction, reboot their systems, and be on a path towards better health. This step-by-step program includes recipes and meals based on the very foods that help level your blood sugar, calm disease-promoting inflammation, restore energy, and improve your wellbeing.
It’s pretty simple for anyone to follow, but even the best intentioned don’t always have time to do all the shopping and cooking. That’s why the chefs at Luvo and Dr. Hyman collaborated to come up with Luvo’s Blood Sugar Solution 10-Day Detox Meals. Now our customers can enjoy the same great Luvo taste, save time in the kitchen and stick to the diet, with amazing-tasting meals delivered right to their door.
Visit luvoinc.com/10-day-detox for more information.
New Luvo Meals Available Near You
Haggen: We’re excited to announce a number of new meals available at Haggen stores throughout Washington state. If you’re looking to stock up on Luvo dinner entrees, Burritos or Enchiladas, click here to search all Haggen locations.
A reminder to visit your local Shoprite store if you’re located in one of the follow states: CT, DE, MA, NJ, NY, PA. Luvo meals are available in 248 Shoprite stores across the northeast, including almost all our dinner entrees, Flatbreads and Burritos. Click here for the Shoprite store locator.
If the store closest to you doesn’t carry the meals you’re looking for, download and fill out our product request form and bring it with you next time you visit your local Haggen or Shoprite.
Lucky Supermarkets is now carrying 5 Luvo entrees in 75 of its stores in Northern California, including our Orange Mango Chicken, Chicken Chile Verde, Red Wine Braised Beef & Polenta, Tandoori Spiced Chicken and Quinoa & Vegetable Enchilada. Search for a store near you.
Fresh & Easy Neighborhood Markets’ 157 stores in California, Arizona and Nevada have added 4 Luvo breakfast items to our existing 6 lunch and dinner meals available there. Scheduled to hit shelves in mid November are the Oat Bran & Ricotta Pancakes, Southwest Breakfast Wrap, Farmer’s Market Frittata and the Organic Vegetarian Breakfast Burrito. Search for a store near you.
Lunds & Byerly’s stores in the Minneapolis/St. Paul area have picked up 12 Luvo meals in 19 of their stores. Search for a store near you.
Foodtown has added 11 Luvo meals -- 8 dinner entrees and 3 breakfast entrees -- to 65 of its stores in Metro New York, which will be shipped via C&S Wholesale. Search for a store near you.
Acme Markets in Philadelphia has added 8 new Luvo meals -- 4 dinner entrees and 4 burritos -- which will ship from Kehe Distributors. Search for a store near you.
Events & Community
Luvo at the Manhattan Beach Open
The Luvo team setup shop once again at the annual Manhattan Beach Volleyball Open and received a fantastic response. The Luvo tent boasted the most traffic in comparison to our neighbors in the Festival Village, with nearly 10,000 of our popular Greek yogurt bars consumed.
Demand for Luvo tastings was high, as people lined up to try our Steel-Cut Oatmeal, Farmers Market Frittata and Southwest Breakfast Wrap, which were a huge hit. Guests were requesting seconds of the Chicken Chile Verde, Orange Mango Chicken, and Kale Ricotta Ravioli. And the team couldn’t cook and serve the flatbreads fast enough to match the demand. Here’s what some of the guests were saying:
“You guys have the best food here!”
“Really, I can buy this?”
“My kids love your food!”
“The flavor is spot on.”
“Is this really low sodium and low calorie? It doesn’t taste like it.”
Many of the athletes stopped by the Luvo tent as well to comment on how much they loved the food and how they were impressed with the low levels of sodium and calories.
Following the event, any remaining cases of food were donated to WhyHunger.
In the News
It was a busy month for Luvo media mentions, with much of our coverage coming from the excitement around the Luvo “Derek Jeter” Food Truck. Here’s a selection of clippings that appeared in major New York and national media outlets:
Derek Jeter Promotes Healthy Eating at Luvo Food Truck — New York Daily News
Jeter Turns Small Part of Attention to Business — Associated Press
Derek Jeter Talks Luvo After Last All-Star Game — Entertainment Tonight (ET)
Derek Jeter Introduces Luvo’s Healthy ‘Food On The Go’ — NBC News
Visit our In the News section for regular updates
From the #LUVO Online Community
Our Fresh Blog has made some major strides over the past month. Social media engagement on our primary channels (Twitter, Instagram and Facebook) pertaining to blog posts have also increased an average of 137% YTD. Blog posts have been shared and retweeted by industry experts, national magazines and news sources, and health and wellness thought leaders in the nutrition space.
Social highlights include:
• Facebook: ‘likes’ grew an average of 163% per week, weekly reach is up 22% to 47,300 unique impressions MoM, and engagement is up 28% MoM
• Instagram: some of the most ‘liked’ Luvo Instagram photos (ever) occurred this month, overall engagement per post has increased with 250+ likes/comments, and the most popular posts have been fan photos from our Delta partnership, #LuvoNYC, our #TuesdayGiveaway and new #LuvoTips series
• Twitter: we saw a lot of support from major online influencers this month. Our top three would be @JoshEstin (418K followers), @SteveCookHealth (102K Followers), and NFL legend Terrell Owens (152K followers)
• We were named one of Mark Hyman’s most trusted Facebook pages, which earned us over 1,200 new page ‘likes’ in one day
• Cross-promoting the launch of the Luvo Food Truck with Derek Jeter’s Facebook page translated to over a million impressions
We’ll be producing content for Instagram video, integrating Pinterest more into each campaign and exploring how we might leverage SnapChat, specific to product launches.
What Customers Are Saying
Here’s a selection of customer feedback curated by our Customer Relations team, received through our online product feedback form:
My husband and I recently took two flights on Delta and were pleasantly surprised to be given your food instead of the usual airline fare. It was an amazing eating experience and one which is virtually never available while on a plane. We were so impressed that we have written to Delta to thank them and I have just gone on your website to find out where I can purchase your products. I was pleased to discover that they are available where I usually shop. I can' t believe that I have never heard of your brand before. Thank you for food that is healthy, tasty and interesting. - Anne
At Fresh & Easy I picked up Amy’s enchilada bowl and happened to see your enchiladas with beans and rice. I purchased that instead and what a surprise! Delicious! Wonderful blend of flavors and textures and no unpleasant after-taste that some frozen health food products have. Wishing you all the best. You are now my frozen health food product of choice. Cheers! – Sue
I just want to say a BIG thank you!! I am so impressed with your company and the great quality and taste! My mother-in-law introduced me to you guys about a month ago and I’ve been hooked ever since. Don't get me wrong there's nothing like a home cooked meal. But it’s so easy to just grab my Luvo meals and take to work. You guys rock! - Alexandra
I tried Luvo for the first time today – the Rice Pilaf was such a surprise – super high-end veggies not found with other meals. Can’t wait to try your other selections. It made my quick fast food lunch choices a lot easier - and healthier!! Thanks for a tastier choice in the frozen aisle at Publix! – Jimmy
250 H Street, PMB 4600, Blaine, WA 98230
For more information about Luvo, visit us at www.luvoinc.com.